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INTRODUCING ONG THO RICE CORPORATION

1. BRAND STORY
Wet rice cultivation is one of the main and oldest occupations of Vietnamese farmers since the time of land reclamation, but the chorus of good harvests and devaluation is always present in harvest seasons and it is unknown when it will end. end. Ong Tho Rice UNDERSTANDS the hardships of farmers from salty seas to mountainous areas. PASSION for discovering indigenous rice varieties and specialty rice varieties always motivates us throughout our branding journey. DESIRE to find a way to increase the value of rice grains produced by Vietnamese farmers, and at the same time transfer to customers in the most intact way the value from the labor and honesty of farmers along with the diligent research by scientists. This is like a mission of the Ong Tho Rice team in its branding journey. Sharing benefits more fairly with farmers and respecting the intellectual property rights of scientists are also responsibilities that every Ong Tho Rice employee always instills. Ong Tho Rice is proud to accompany farmers who are determined to build the Vietnamese rice brand. UNDERSTANDING - PASSION - DESIRE are the values we want to convey in every bag of rice.

2. INTRODUCTION TO ONG THO RICE
VISION
Ong Tho Rice aims to develop into an enterprise supplying Vietnamese specialty rice with safe cultivation and bringing Vietnamese specialty rice to the world.
MISSION
Build and form a branded rice production ecosystem controlled from the growing area to enhance the value of Vietnamese specialty rice grains.
Core values
"Supplying rice directly from raw material areas" is the goal that Ong Tho Rice pursues in each product of the business towards traceability and quality control of rice products supplied to the market.

Ong Tho Rice's ST25 rice cultivation process
https://www.youtube.com/watch?v=EZfaVHE1r5o